Food
The demand for truly healthy foods is increasing and many product development departments of food companies want to respond to this in the best possible way and opt for external advice. I am often hired because of my background, knowledge of the market and my loyal supporters who can be involved.
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"Formally, Ralph is an MSc. in food industry; not a doctor or a dietician, in other words. But precisely his Wageningen background of (bio)chemistry and complexity science ensures his high level of knowledge. This makes Ralph so unique as a lifestyle coach. Nothing woolly or from the ivory tower. Just knowledge, wisdom and an open-mouth. In a turbulent knowledge sea of nonsense, Ralph is an island of knowledge of calm and confidence."
Wouter de Heij
TOP-BV
What do I do for you?
Optie 1: Ik kan advies geven over het product. Bekijk als een devil’s advocate naar het product en zal proberen op alle slakken zout te leggen. Dit moet niet persoonlijk opgevat worden maar als hulp om kritiek en productdamage te minimaliseren. Ik kijk naar de doelgroepen, onderzoeken, verpakking van het product en brengt hierna een gedegen verslag uit. Content uit het verslag + de naam Ralph Moorman mag niet gebruikt worden in de communicatie (marketing/ promotie) maar dient alleen ter verbetering van het product. De prijs voor het verslag van 1 product is €500 exclusief btw.
Optie 2: Ik kan als technoloog, over mijn expertise ‘voedingswaardes’ met jou brainstormen over jouw product a €250 exclusief btw per uur.
Inspired by Ralph Moorman quality mark
My favourite products are as little processed as possible, do not disturb blood sugar too much, contain few or no unnatural additives, have high nutritional value, are free of gluten, lactose and casein, and organic. It's a good search in the supermarket for products that meet these requirements... Despite their often tempting packaging and pretty labels, most products in the supermarket are best left alone if you care about your weight and health.
Fortunately, the tide is starting to turn (source: Nutrition Centre). This encourages companies to develop foods for health-conscious customers, resulting in more and more healthy alternatives appearing on the shelves. I contribute to this favourable development by helping companies design high-quality food products that meet my strict standards. You will recognise them by the logo 'Inspired by Ralph Moorman'.
"The nutritionist in the Netherlands with its own seal of approval!"
Success story
The bread brand YAM took up the challenge first and developed a type of bread (YAM desem) together with me. My supporters were eagerly awaiting this healthy bread and YAM knew it. From the time of its introduction until now, this bread has taken second place among the best-selling loaves in the YAM range, and in addition to Jumbo, PLUS and COOP supermarkets now sell the bread.
Interested?
Working together to bring new, truly healthy foods to market?
Want to hire me as a sparring partner or developer? Mail me!
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