Book The Grocery Coach: Do you want...
-> Know the gems from the supermarket?
-> Reading what dangers lurk in different departments?
-> Know the marketing tricks of the food giants?
-> Loading only tasty and healthy products into your basket?
Then this book is for you!
Handy guide to have with you in the supermarket. A guarantee for healthy purchases!
Brenda van Wegen, lifestyle coach
Why this is a practical guide
For 10 years, I have been giving supermarket safaris and, for some time now, I have also been training people as grocery coaches so that people across the country can go on supermarket safaris under supervision.
However, some people do not need the help of a coach and prefer to go into the supermarket jungle on their own. This super handy booklet lays out the red carpet for you.
A walk through the supermarket with this booklet in hand is fun, interesting and healthy! You will find out things you never thought about. You will learn to resist temptations and get results in terms of healthy lifestyle.
I teach you what I learnt during my food technology course. WHAT for good and bad properties a product has, HOW producers and supermarkets entice people and more importantly: WHY some products are both healthy and unhealthy for your health.
What do you read in this book?
Together, we go through all the departments and I point out the gems and dangers.
- Get the best from the supermarket!
- The five dangers of modern nutrition
- The ten unhealthiest additives
- Check the ingredients on the label
- Don't be fooled
- Note the packaging
- The benefits of organic
To the point, useful overviews, interesting facts! finally clarity on healthy and wholesome supermarket food.
Ilse Fortuijn, hormone coach
'We know so little about nutrition and health that in this respect we can only rely on people who are good with the limited knowledge. Ralph Moorman I dare you to recommend.'
Dick Veerman, Foodlog
New Recommended and Disliked
The heart of The grocery coach update consists of clear lists of food products categorised as 'Recommended' or 'Not Recommended'. Thanks to colour coding and symbols, you can see at a glance which foods are safe to load into the shopping trolley - and which are better to leave out. All products come with important information and tips.
New Recommended and Disliked
The heart of The grocery coach update consists of clear lists of food products categorised as 'Recommended' or 'Not Recommended'. Thanks to colour coding and symbols, you can see at a glance which foods are safe to load into the shopping trolley - and which are better to leave out. All products come with important information and tips.
New Recommended and Disliked
The heart of The grocery coach update consists of clear lists of food products categorised as 'Recommended' or 'Not Recommended'. Thanks to colour coding and symbols, you can see at a glance which foods are safe to load into the shopping trolley - and which are better to leave out. All products come with important information and tips.
Latest state of play
Since the appearance of The shopping coach in 2013, as many as 30,000 people bought a copy of the guide. A lot has changed since then. It is no exaggeration to say that supermarkets are adding more healthy products to their ranges. On the other hand, food producers are responding to the better-informed consumer by taking an even more sophisticated approach to deception. For example, the term 'natural' is now widely used for products that are not at all.
Do you want to find supermarket gems straight away? Do you want to stroll along the aisles carefree?
Order the Netherlands' most practical guide now!
Finally a transparent book on supermarket food!
English 
Dutch 