Yam Desem
Yam desem, inspired by Ralph Moorman, off the market after 10 years.
To my disappointment, I have to make the unpleasant announcement that YAM desem 'inspired by Ralph Moorman' is no longer available from now on. In today's challenging gluten-free bread market, it is unfortunately no longer feasible for the bread under YAM to meet my strict health requirements. Therefore, YAM and I have decided to part ways. This means that I am no longer the initiator and 'the healthy conscience' behind YAM desem with the well-known orange bag. I would like to thank YAM and all its employees for the wonderful cooperation of no less than 10 years and wish them a good future.
This dissolution of the partnership therefore means that I now face a considerable challenge. If you know me a little, you know that I won't just leave it at that. I have already found new enthusiastic partners with a lot of experience in product development, marketing and retail. In the coming period, we will be talking to gluten-free producers who are not afraid of a challenge. This way, we hope to come up with an alternative gluten-free sourdough bread that is at least as healthy and tasty as possible as soon as possible. Fortunately, under our own label we have Ralph & Jane developed the gluten-free Power Pancake Mix that can serve as a base for healthy pancakes, muffins and bread. Our dream is a broad product line under this label and we will do everything possible to add a gluten-free bread and other great products this year.
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"As a big retailer, you want to serve as many consumers as possible and so do the very conscious consumers who are looking for the healthiest alternative. Ralph talked enthusiastically about his developed healthiest bread and I was keen to sell it at Jumbo. By linking Ralph to the right baker, his delicious and healthiest bread could be further developed for large-scale production and Yam desem was ready to be rolled out to almost 600 Jumbo shops at the time. Thanks to Ralph's enthusiasm and know-how, combined with the right partners, we were not only able to delight the gluten-free customer, but also very much attract a new group of buyers, with very good sales results as a result. I am convinced that many more healthier alternative products can be produced on a larger scale if Ralph comes to the table with the right partners."
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