It is my mission to make people aware of our unhealthy lifestyle - which can lead to, among other things, a 'hormonal imbalance' with all kinds of associated health complaints and symptoms. This, of course, with the aim of inspiring and motivating people with hormonal imbalance to tackle the lifestyle causes of their complaints and 'complaint-free' people to take preventive action.

I do this partly by spreading my healthy message as much as possible in books, blogs and interviews and partly by training as many good coaches and therapists as possible so that throughout the Netherlands and Belgium people can be helped with their hormonal complaints.

Daarnaast help ik levensmiddelenconcerns bij het ontwikkelen van eerlijke en gezonde producten die passen bij de huidige samenleving en tijdsgeest. Ook heb ik samen met YAM een glutenvrij desembrood ontwikkeld dat 10 jaar op de markt was (wegens te hoge kosten grondstoffen van de markt) en heb ik mijn eigen label opgezet: Ralph & Jane, ultra gezonde voeding.

Thus, on the one hand, I try to increase the demand for healthy products as a health coach and on the other hand, as a food technologist, I try to help develop truly healthy food so that there is also sufficient supply.